Tag: theatre
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Five Initiatives for SBMT’s Future
Over the past several weeks, I have written about changes coming to South Bay Musical Theatre, the reasons we believe change is necessary, and what we hope to accomplish. Now it is time to talk about what we are actually going to do. At our August board retreat and September board meeting, SBMT’s executive team…
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What Comes Next for SBMT
SBMT is… expanding? In a few weeks, the SBMT Board and executive team will gather for our annual Board Retreat. This is a chance to step away from the daily work of running a theatre company and think about the future. This year, the executive team will present three initiatives that could significantly expand what…
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Patron Survey Insights
Over the past year, hundreds of SBMT patrons shared what they value most, and their responses are directly shaping our upcoming seasons and audience experience. I thought I would share a few interesting insights. Our core audience continues to be local, long-time supporters, while our fastest-growing segment is a younger, more diverse community. This is…
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The Cost of Live Theatre: Part 2
Ticket prices are going up starting next fall, and we want you to understand why. It includes an increase in ticket prices that better aligns with the reality of the cost of producing live musical theatre. (Season subscriptions save you up to 25% if you are budget conscious). Back in November, we answered one of…
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Patron Survey Insights
Over the past year, hundreds of SBMT patrons shared what they value most, and their responses are directly shaping our upcoming seasons and audience experience. I thought I would share a few interesting insights. Our core audience continues to be local, long-time supporters, while our fastest-growing segment is a younger, more diverse community. This is…
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WVLO: An Extraordinary Legacy
This past weekend, West Valley Light Opera Musical Theatre Company (WVLO) announced that their 60th Diamond Celebration, produced last November, would be their final production, bringing an extraordinary 60-year legacy to a close. For 60 years, WVLO and SBMT have produced hundreds of performances side by side at the Saratoga Civic Theater, enriching and connecting…
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New Year, New Energy: What’s Ahead in 2026
I am no soothsayer or diviner, but I am empathetic and perceptive enough to sense a shift carrying us toward a far more optimistic trajectory in 2026. From my discussions with you in the lobby of the theater, I know you feel it too. Last week, Doug Hughes, our Marketing Director at SBMT, wrote about…
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The Cost of Live Theatre
I occasionally like to post answers to questions asked from the community. You can always ask your question using this convenient anonymous form. This question came in the other week: “I think it would open a lot of eyes and maybe inspire a few more donations to have a blog outlining all the costs associated with…
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Cheers, Tears, and Standing Ovations
Walking into a full theatre charged with the voltage of raw human energy anticipating a musical adventure is titillating, intoxicating, and just so much fun! Nothing compares to it. Over the last few weeks, I’ve had the distinct pleasure of watching well over 3,000 of you go through that very experience with our production of…
